Burt's Bees

Cosmetic tower

Introducing Burt's Bees lip color product to the cosmetic aisle, which is currently shown in the natural personal care section. 

Objective: to redesign Burt's Bees merchandise tower to be visually stimulating, use softer angles and curves, and have visual interruption throughout.

Tower has multiple versions to fit cosmetic wall, stand alone tower, and an endcap side panel.